Engaging Your Audience On Facebook

Last week I talked about what NOT to do on business Facebook page. Basically, avoid anything that invokes a very strong emotion such as Politics or Religion. That is, unless you are selling Political or Religious items, then it may be alright. Today I would like to try and give you some ideas of what is good to post on your page.

On my Tangled Metal Facebook Page I try and post a mix of different things. I post a lot of pictures of my products. It is a business page after all. In addition to that I generally post pictures that are related to my genre of jewelry, fashion and accessories. I usually do not post links to my competition. Since I make chainmaille and steampunk items there are plenty of places to find cool images or stories to pass on to my fans.

Another thing I post is quotes from famous people that inspire me and hopefully will inspire others. Then there is the "fluffy bunny" stuff that I post. This usually consists of baby animals, babies and other things that anyone would consider cute. This usually gets the most shares and comments and likes.

The main point is, you should be posting a wide range of things. Things that are not inflammatory topics or images. You want to entice your fans to be active on your page so when you do post images and links from your shop you will get a better reaction.

I hope this helps. I welcome additional tips from you. I also welcome questions. Leave a comment or send me an email: MarketMyShop@gmail.com