Relevancy SEO And Planning Ahead

It is the last day of November and the Christmas buying season is in full swing. If you are not yet optimized for Christmas you are well behind. It isn't impossible to get caught up with Etsy and ArtFire, but as far as Google is concerned, better luck next year. If you want to be optimized for Google, you should have started months ago.

You may want to get a jump on Valentines Day now. Sounds crazy, right? Well, with a little planning, you can have everything in place by February 1st. Google, the all powerful, all knowing search engine runs a little behind. Sure it is okay to rely on just Etsy and ArtFire but if you really want to increase your views and sales you have to feed Google what it wants.

Using relevant coherent titles and keyword rich descriptions is the key to being found on Google and other search engines. It may be close to impossible to be optimized for a broad keyword like "jewelry" but you may be able to get to the top of the search with "pop can tab jewelry" or "natural pine cone jewelry." Your niche is your saving grace. The more specific your medium the better you'll do.

I will be talking more about SEO this week. I will provide real world examples on how to be found in Google. In the meantime, please feel free to ask questions and make comments. Want to send me a note? MarketMyShop@gmail.com

Etsy Shop Banners

Hello, everyone. Sorry I did not make it back to post yesterday. I ended up with a bit of a rush order over the weekend and I spent yesterday completing it. I am back now and today I would like to touch on the seasonal rotation of your shop banners.

Many people put a lot of time and energy into their banner. After all, it is one of the very first things that they see when they go to your shop. Your banner is the sign over the virtual door to your store. It says who you are, what you do and how professional you are. It says a lot.

Do I make my own banners? No. Certainly not. I am a jewelry designer and maker, and graphics are just not my thing. Don't get me wrong, I know my way around Photoshop and Illustrator, but I am not a graphic designer. I know that and I made sure to hire someone who was: Curious Crow Creative Shop Banners, Printable Tags and Collage Sheets are her specialty.

It still amazes me that people out there have terrible banners. I mean I have seen some really bad ones. Today I ask that you take stock of your own banner. Try to look at it through your customer's eyes. Is it catchy, is it inviting, does it have your shop name on it? Yes, it is true I have seen many a shop banner with no shop name on it!

Maybe you did it yourself, maybe you hired it out. Either way, today is a great day to make sure that it is doing the job you want it to do. If it isn't what you think it should be, get a new one made. Curious Crow Creative makes wonderful banners that are both affordable and beautiful. She does everything from seasonal to custom work. Her prices are VERY competitive and she is a pleasure to work with.

That is it for today. I will be back tomorrow to talk about more things that will help you improve your shop. If you have any questions please feel free to comment or email me at MarketMyShop@blogspot.com

Happy Thanksgiving!

Happy Thanksgiving! I hope your day is filled with wonderful food, happy family and many blessings!

10 Tips For Holiday Promotions

Tomorrow is Thanksgiving Day and Christmas is but a month away. These are the biggest shopping days of the year. If you are having a sale you need to get the word out. Today I have come up with a few ideas to help you out this year and to prepare for next year.

1. If you can afford it, send a post card to everyone who bought from you during the year. Wish them a happy holiday and offer them a special deal. Maybe free shipping or 20% off. Mail this out the week of Thanksgiving so it is in their mailbox when they get home.

2. Send a virtual happy holiday card to all your shoppers. Same as above but no postage cost.

3. Tweet a link to your shop/sale 3 or 4 times a day. Make sure the tweet is different each time. Remember not everyone is on Twitter at the same time. Be sure to make some tweets in between so as not to sound too spammy.

4. Look for forums talking about sales and specials and post yours in the appropriate threads. Again try not to be too spammy.

5. Change your email signature to include information about your sale.

6. Put ads in Craigslist. This can really work, especially if you offer custom made items. Just be sure not to post the same ad more than once.

7. Get together with a few of your fellow crafters and put a cooperative ad out there somewhere. Maybe in the local paper or even a national magazine. What seems too expensive for you alone may not seem so bad split 6 ways or more. Co-Op ads are the best way to get exposure for a fraction of the individual.

8. Write a press release and send it out. That's right, a sale is newsworthy. Send it to your favorite bloggers, newspapers, magazines both online and off.

9. Make sure your listings have links to your sections, especially if you have a sale section.

10. Don't put anything on sale that you can't afford to. If your sale price is going to cause you to lose money, exclude the item from the sale and make it very plain. Or raise the price of those items so that if someone does want it, you won't lose money in the sale.

That is it for today. I hope each and every one of you have a happy and safe Holiday weekend. I will be back Monday. In the meantime, leave your comments or send me an email: MarketMyShop@gmail.com